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Why a good “call to action” is necessary for your website

Why a good “call to action” is necessary for your website

A website is the equivalent of having an office/shop on the internet. Just as every shop needs a sign board outside telling everyone the name of the shop and what you can get here a website too needs some sort of signboard. That signboard is really what you can call the header of your website and must contain what is called a “call to action”.

Some cool ideas for call to action are listed below. But really you are not limited by your imagination and can do something fancy specific to your website/business.
Phone Number
This is great for websites where you want the visitor to call you up for further details.

If you want people to email you straight away then this might be a great idea (be aware that plain email is very likely to also attract spam)

Popup form
This is by far my favorite. A small phrase to get the interest of the visitor results in a click which opens a popup that shows a contact form. This allows the site owner to get a couple of fields from the user or maybe even have the visitor opt in to a mailing list.

Sticky button
This can be a button that sticks to the top or an edge of the browser and stays there even if you scroll through the website. The fact that it is always visible means that your visitor can take the action even if they are halfway through the page.

Animations on websites

Everyone wants a website that not just communicates the bare essential message but does so in a way that stands out as unique. After using text and images the next logical way to spice up your website is an animation. While previously the best way to create an animation used to be Flash – this is today considered archaic and is no longer the favored mode of creating an animation of any sort for a website. The two broad approaches of creating animations on a website are listed below:

  1. CSS3
    CSS3 has brought about a number of new tags to help create some basic animation effects. Since most modern browsers have been supporting CSS3 to some extent for quite a while we can now use this method to safely create these basic animation effects easily. The advantage of using this method is that it does not require loading up any additional libraries.
  2. Javascript
    Javascript is an amazing language to create animations for a website. There are a number of some really amazing libraries custom built for this very purpose allowing developers to create complex animations. Some of the notable ones are Raphael, Snap, Animo, GSAP etc.

Each method has its own pros and cons so make sure you analyze your requirements before selecting an approach.